Creating Lit Holi plans through
the Playlist Challenge
the Playlist Challenge
Creating Lit Holi plans through
the Playlist Challenge
the Playlist Challenge
BRIEF
To create awareness about Spotify’s daily and weekly subscription plan incorporating the festival theme of Holi
VF CONNECT
To create awareness about Spotify’s subscription plans incorporating the festival theme of Holi through Spotify Holi Playlist Challenge followed by creating brand conversations through theme based UGCs, branded filters and CTA to drive subscriptions for Spotify’s Mini Plan
IMPACT
Thousands of participants created Holi themed playlists & UGCs that generated over 1M+ views & reached 300+ cities
VIEWS
1M+
CITIES
300+
PARTICIPANTS
1500+