Creating Reels that would
Refresh you right away
Refresh you right away
Creating Reels that would
Refresh you right away
Refresh you right away
BRIEF
Viral the “Pepsi Aur Bhi Zyada Refreshing” amongst young audience beyond urban population & create UGC with the Pepsi Jingle created by Yashraj Mukhate
VF CONNECT
To create awareness about Pepsi’s brand communication “Pepsi Aur Bhi Zyada Refreshing” amongst young audience & drive brand conversations amongst micro audiences through UGCs & engagement on the brand’s Instagram page
IMPACT
The campaign saw participation from 5000+ ambassadors generating up to 2.3M+ views on Reels that highlighted the ambassadors interests in a creative way. Increase in followers of Pepsi Instagram page by 11K+
TOTAL LIKES
28K+
VIEWS
2.3M+
PARTICIPANTS
5000+