To build viewership and engagement for Netflix's existing content line up among youth by flooding the comment section. Dividing the network zone wise and making them back up their favorite shows by flooding the comment section with unfiltered opinions

Tapping on the energy of stan culture in content among the youth, we created a one of a kind banter of unfiltered opinions in the comment box. VF pivoted the youth community into a weekly comment battlefield under the IP of VF Wars

The campaign resulted in breaking Netflix's all time record of total comments on their IGTV and resulted in 350% increase in Netflix India’s Instagram engagement