Creating Finger-licking opportunity
to create the most hilarious memes
to create the most hilarious memes
Creating Finger-licking opportunity
to create the most hilarious memes
to create the most hilarious memes
BRIEF
To create awareness about KFC’s Home Flicks Contest to promote their wide range of Chicken Buckets through UGCs & engagement with the brand’s social media handles
VF CONNECT
Ambassadors were encouraged to participate in KFC’s Home Flicks Contest to boost the awareness amongst their individual audiences.
Creating awareness about KFC’s wide range of products through contest entries where ambassadors had to place the KFC’s Home Flicks Sticker in a scene of any movie/ series of their choice creating funny memes which is a relatable way to grab the attention of GenZ.
IMPACT
Multiple Meme UGCs generated up to 24K+ views and the most creative memes were featured on KFC India’s Instagram page
VIEWS
24K+
PARTICIPANTS
500+