Driving conversations about Nykaa Fashion’s Pink Friday Party amongst the youth

A user-friendly experience was created for the ambassadors where they had to use the Nykaa Fashion app, explore the features & create engaging content in the form of Reels to generate conversations about the Pink Friday Party. The ambassadors also recommended products to their peers making it a seamless conversation starter

500+ ambassadors added to the buzz through content creation about Nykaa Fashion’s Pink Friday Party & garnered over 579K+ impressions