Driving store walk-ins and buzz around the brand, its products and the pop-up stores among tier one youth in Mumbai

Participating in the first pop-up store based engagement, the ambassadors visited set-ups in 2 malls in Mumbai (Inorbit Mall, Malad, and R City Mall, Ghatkopar) where they received a free makeover with a complimentary lipstick in addition to a voucher, which they could use to avail of products at the store. In return, they shared Instagram stories showing off their experience at the pop-up store and flaunting the goodies they received to spread awareness about the brand along with its pop-up store among their audiences.

More than 95K+ views were recorded on Instagram stories posted by the ambassadors showing off their in-store experiences and goodies they received