Creating awareness about Boomer’s newly launched blueberry flavour through contest entries

The ambassadors engaged with a Boomer post on Radhika Madan's Instagram page through likes and comments indicating their excitement for the new flavour, ultimately posting it on their Instagram stories. Additionally, they used an interactive filter launched on Boomer India’s page creating hype for the brand

More than 2K activities were conducted on social media gaining 2.5L impressions