vice-black
Mirror Now
#ActNow
Mirror Now
#ActNow
BRIEF
To normalise conversations around Mental Health and bring it to the forefront with the #ActNow Initiative
VF CONNECT
A 4 step journey was created by VF in which Gen Z watched the brand’s content film on mental health, created UGC & nominated their followers to join the initiative. The youth attended a webinar conducted by a professional from Jaslok Hospital educating them about mental health
IMPACT
Mirror Now's Instagram page saw 1K+ personalised comments under the Act Now film apart from 250K+ social media impressions
Impressions
250K+
Personalised comments
1K+