vice-black
Celebrating togetherness
this Diwali
Celebrating togetherness this Diwali
BRIEF
To drive awareness about Coca Cola’s festive themed campaign that encouraged celebrating Diwali in person with your close ones
VF CONNECT
A fun filter activity was created where the ambassadors try out the filter, tag their friends & close ones who they wish to celebrate Diwali with while also encouraging them to check out the filter
IMPACT
1000+ students created 179K+ impressions creating awareness about Coca Cola’s initiative post the pandemic
Impressions
179K+
Ambassadors
1K+