vice-black
Walking down memory lanes
with this throwback
Walking down memory lanes with this throwback
BRIEF
Creating awareness about Boomer’s newly launched blueberry flavour through contest entries
VF CONNECT
The ambassadors engaged with a Boomer post on Radhika Madan's Instagram page through likes and comments indicating their excitement for the new flavour, ultimately posting it on their Instagram stories. Additionally, they used an interactive filter launched on Boomer India’s page creating hype for the brand
IMPACT
More than 2K activities were conducted on social media gaining 2.5L impressions
Impressions
2.5L+
Ambassadors
2K+